Lessons learned from Brave Girls' ultimate underdog story

When Brave Girls’ “Rollin’” went viral in February 2021, it was one of the best underdog stories in K-pop. After four years, the 2017 song was rediscovered by K-pop fans and the public alike. From there, Brave Girls’ career finally took off after 10 years in the industry.

The girls are now at the forefront of K-pop female groups. They’re on a slew of CFs (commercial films), their songs are getting tons of views, and they have a high power celebrity ranking in Korea. Brave Girls’ story is regarded as one of the best feel-good, comeback stories in K-pop.

But how did a once little-known song in “Rollin’” went viral out of nowhere? And how did a little-known group surge to sudden stardom?

Let’s break down one of the best comeback stories in K-pop history and lessons we can learn from it.
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TIMESTAMPS:
0:00 Intro
0:13 The origins of Brave Girls
3:29 So close to disbanding
6:34 Their last shot
7:19 The Korean military saves Brave Girls
9:32 Rollin’ goes viral
11:12 They didn’t believe their own hype at first
12:16 Brave Brothers smart decision
14:12 Flashbacks of EXID
15:22 Why are so many people supporting Brave Girls
17:46 What does Brave Girls teach us about going viral?
18:39 The revival of Brave Girls
21:20 Will we see more revival stories in K-pop?
22:37 Could Rollin’ be Song of the Year?
23:37 Now over to you
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TAGS:
#bravegirls #rollin #bravebrothers
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SOURCES:
► VIDITOR – part 1    • 브레이브걸스_롤린_댓글모음  
► VIDITOR – part 2    • 브레이브걸스_롤린_댓글모음2  

► https://tenasia.hankyung.com/tv/artic...
► https://sports.donga.com/article/all/...
► https://sports.chosun.com/news/ntype....
► https://www.nme.com/en_asia/news/musi...
► https://www.scmp.com/lifestyle/k-pop/...
► http://www.koreaherald.com/view.php?u...
►   / brave_girls_rollin_just_hit_1_on_melon_and...  
►   / hanis_fancam_will_reign_supreme_once_more  
►   / brave_girls_selected_as_new_advertising_mo...  
► https://www.wikitree.co.kr/articles/6...
► https://www.soompi.com/article/146244...
►   / brave_girls_opens_up_about_how_they_slowly...  
► https://www.soompi.com/article/146327...
► http://www.koreatimes.co.kr/www/art/2...
► http://en.koreaportal.com/articles/48...
► https://www.soompi.com/article/146459...
► https://www.nme.com/en_asia/news/musi...
►    • Brave girl Win COMPILATION  
► https://k-odyssey.com/news/newsview.p...
►    • Видео  
► https://www.soompi.com/article/146354...
► https://www.allkpop.com/article/2021/...
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MUSIC CREDITS:
► Intro music: Infinite H’s “Pretty”
► Background music:
  / lakeyinspired  

►Streambeats - Harris Heller
https://www.streambeats.com https://open.spotify.com/playlist/4kA... (Lo-Fi beats)
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