Why You Should Change the Default Location Targeting in Google Ads & How to Do It

One of the most common reasons for wasted ad spend in Google Ads has to do with improper location targeting settings.

The default location targeting setting when creating a campaign in Google Ads is to target people who are both present or interested in your targeted locations.

However, people who are simply “interested” in your targeted locations can live anywhere in the world.

Unless this default setting is changed, you may be paying for international clicks from people who have no interest, or even the ability, to purchase from you.

Changing this location targeting setting has to be done at the individual campaign level, and is luckily a very quick fix!

By changing this setting you will avoid serving ads to people outside of your targeted locations.

This will help ensure that every dollar you spend on Google Ads is serving your business.

If you would like to get a comprehensive list of other simple but necessary Google Ads optimizations, then sign up to receive our Ultimate Google Ads Checklist.

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