Claudia Sulewski on Her Viral Self-Care Brand Cyklar, Early YouTube Fame & Her Skincare Secrets

Claudia Sulewski joins us this week on Breaking Beauty Podcast! The content creator, actress, and beauty entrepreneur got her start on YouTube at just 13 years old under the handle “BeyondBeautyStar,” becoming one of the OG beauty influencers online. Fast-forward to now, she’s grown her community to nearly 6 million followers, starred in indie films, Apple TV+’s Shrinking and launched her own body care brand, CYKLAR.
We’re talking all about Claudia’s beauty journey—from growing up in the Midwest and landing a major hosting gig with Teen Vogue, to navigating content creation in 2025 and launching one of the sexiest self-care brands on the market.

In this episode, we cover:
✨Claudia Sulewski’s early start as a beauty YouTuber and how her content has evolved from blue eye shadow tutorials to home renovating vlogs with her partner (musician Finneas O’Connell) over the years
✨Her experience working with Teen Vogue and the red carpet celebrity interview she’ll never forget
✨ The full story behind her brand CYKLAR, including a major rebrand after one year in business
✨Cyklar’s best-selling Sacred Santal Body Wash, her boyfriend’s fave scent in the lineup and what ✨Claudia thinks about Billie Eilish’s latest perfume!
✨The founder’s personal skincare and summer beauty routine, including her go-to LA beauty experts, treatments, and secrets to her glowing skin

Shop everything mentioned in this video here: https://shopmy.us/collections/2101185

CYKLAR | Naked Neroli Sensorial Body Wash: https://go.shopmy.us/p-22825201
CYKLAR | Sacred Santal Sensorial Body Wash: https://go.shopmy.us/p-22825246
CYKLAR | Sex Musk Perfume Oil: https://go.shopmy.us/p-22825306
CYKLAR | Vanilla Verve Nutrient-Rich Body Cream: https://go.shopmy.us/p-22825346
CYKLAR | Glycolic Acid Exfoliating Body Spray: https://go.shopmy.us/p-22825377
CYKLAR | Naked Neroli Vitamin C Body Oil: https://go.shopmy.us/p-22891700
CYKLAR | Lactic Acid: https://go.shopmy.us/p-22825646
BENEFIT COSMETICS | Hoola Powder Bronzer: https://go.shopmy.us/p-22825701
BENEFIT COSMETICS | Benetint Cheek & Lip Stain: https://go.shopmy.us/p-22825796
CYKLAR | Crescent Nutrient-Rich Body Cream: https://go.shopmy.us/p-22825836
CYKLAR | Cedar Supreme Perfume Oil: https://go.shopmy.us/p-22825868
BILLIE EILISH | Your Turn Eau De Parfum: https://go.shopmy.us/p-22825976
GLOSSIER | Glossier You: https://go.shopmy.us/p-22826039
BEAUTY OF JOSEON | Beauty of Joseon Glow Replenishing Rice Milk Lightweight Hydration Toner: https://go.shopmy.us/p-22826108
RHODE SKIN | Glazing Milk: https://go.shopmy.us/p-22826159
PREQUEL | Half & Half: https://go.shopmy.us/p-22826188
BEAUTY OF JOSEON | Relief Sun Aqua-Fresh: https://go.shopmy.us/p-22826348
IOPE | Retinol Expert 0.1%: https://go.shopmy.us/p-22826399
MAKE BEAUTY | Skin Mimetic Concealer: https://go.shopmy.us/p-22826635
ARMANI | Luminous Silk Natural Glow Foundation: https://go.shopmy.us/p-22826755
CHANEL | Les Beiges Healthy Glow Bronzing Cream: https://go.shopmy.us/p-22826795
KOSAS | Brow Pop Clean Dual-Action Defining Eyebrow Pencil: https://go.shopmy.us/p-22826887
BENEFIT COSMETICS | Gimme Brow+ Volumizing Eyebrow Gel: https://go.shopmy.us/p-22827226
YVES SAINT LAURENT | Mini Couture Clutch Palette: https://go.shopmy.us/p-22827331
ILIA BEAUTY | Limitless Lash Mascara: https://go.shopmy.us/p-22827395

Shop more of my favorite products here: https://shopmy.us/breakingbeautypodcast

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