[EO Arizona] Building Scalable Businesses Through Documentation and Delegation With Chris Ronzio

Chris Ronzio is the Founder and CEO of Trainual, a SaaS platform that helps small and growing businesses document, organize, and share their processes, roles, and training materials. Before launching Trainual, he built and sold a national video production company and led an operations consulting firm focused on business efficiency. Chris also hosts the Organize Chaos podcast and authored The Business Playbook, which offers practical guidance for building scalable, process-driven companies.

Here’s a glimpse of what you’ll learn:

• [00:00] Introduction
• [3:19] Chris Ronzio shares why he began writing The Business Playbook before launching Trainual
• [5:50] The early struggles selling only three lifetime deals of Trainual
• [6:28] Customer feedback that shaped Trainual’s accountability and reporting features
• [7:40] Building role-based training bundles and interactive knowledge checks
• [8:21] Key roles Chris prioritized when relaunching Trainual in 2018
• [11:21] Scaling past 100 employees while sustaining company culture
• [13:56] How the MAP system helped Chris strengthen his leadership and management skills
• [23:59] Positioning Trainual between LMS, wiki, and knowledge base tools
• [25:05] Chris explains how the Delegation Planner helps leaders map roles and responsibilities
• [43:08] How the Phoenix Suns and Mercury use Trainual for seasonal staff training
• [46:45] Hospitality and global adoption of Trainual across industries and countries

In this episode…

Scaling a business often feels like juggling people management, processes, and growth all at once. Many entrepreneurs get stuck doing everything themselves, which stalls progress and burns out leadership. How can leaders create systems that free up their time while empowering teams to succeed?

According to Chris Ronzio, a seasoned entrepreneur and bestselling author, the key is documenting and delegating with clarity. He highlights that every business has a unique playbook made up of its brand, products, policies, and processes, and codifying this knowledge ensures consistency across teams. The result is stronger accountability, smoother onboarding, and the ability to scale without bottlenecking growth. Chris explains how early struggles shaped his focus on building tools for role-based training, feedback loops, and culture-driven leadership. He emphasizes that creating repeatable systems is what allows founders to step back and focus on long-term strategy.

In this episode of the Rising Entrepreneurs Podcast, Dr. Jeremy Weisz sits down with Chris Ronzio, Founder and CEO of Trainual, to talk about building scalable businesses through documentation and delegation. Chris shares the lessons from his early product launch struggles, explains how customer feedback shaped Trainual, and discusses the importance of core values in scaling culture. Chris also gives insights on partnerships, leadership development, and empowering teams to take ownership.

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