STOP evolving - Jonathan Dawson interview with Glenn Lundy

In this engaging session from ASOTU CON, Glenn Lundy sits down with Jonathan Dawson, a leading coach and trainer at Sellchology, to discuss the evolution of the automotive industry. Discover why relational selling is crucial in today’s market and why focusing solely on transactions can hinder growth.

Key Highlights:

Relational Selling vs. Transactional Methods: Jonathan emphasizes the importance of building genuine relationships with customers.

Innovation with Purpose: They explore how to balance the latest tools and technologies—like those used by Amazon—with traditional customer interactions.

Change Management & Leadership: Jonathan shares his insights on creating a strong foundation before implementing new strategies.

Adapting Communication: Learn how to connect with younger team members and customers while staying true to core values.

Training & Development: Jonathan advocates for robust training programs to empower sales teams for long-term success.

Episode Breakdown:
0:00 Intro
1:29 Importance of Relational Selling
3:45 Balancing Innovation with Foundational Principles
4:43 Allure of New Technologies
6:36 Establishing Strong Foundations
7:38 Adapting Communication for Younger Audiences
10:35 Treating Customers Based on Their Preferences
12:10 Developing People and Effective Onboarding

Tune in to gain valuable insights that can help shape the future of your automotive sales strategy! Don’t forget to subscribe and hit the bell icon for more expert discussions!

Connect with Jonathan Dawson
📧 Email: [email protected]
📞 Phone: (866) 769-8083
🌐 Websites: www.Sellchology.com | www.PinnacleWorkshops.com
📱 Follow on Instagram: @Sellchology

Join the conversation and empower your team to thrive in the evolving landscape of automotive sales! Share this video with your network!