Varna Bhat - Beyond the Taboo | Episode 1 | THE SHE.E.O EFFECT

The SHE.E.O Effect kicks off with a story that rewrites what resilience, clarity, and conviction look like in leadership.
In our first episode, Varna Bhat — Founder & CEO of House of Blisswater (Rahasya & Yaksha) — breaks down the real playbook behind building a profitable alcohol-beverage brand in one of India’s toughest and most regulated industries.

Long before she built award-winning products, Varna learned her earliest lesson on leadership by quite literally driving backward uphill. That moment became the foundation for how she approaches doubt, pressure, and high-stakes decisions today.

In this conversation, we get into:
Decoding Critics: How she turns external fear, noise, and judgment into strategic clarity.
Building Profit First: Why she refuses vanity metrics and chooses conviction-led growth in a sector driven by burn.
Standing Her Ground: The mindset needed to fight industry systems, protect cultural integrity, and stay authentic when the ecosystem pushes back.

This episode isn’t about inspiration — it’s about how real leaders think, make decisions under fire, and build businesses that outlast trends.

If you're a founder, operator, second-generation entrepreneur, or someone building from conviction, this one sets the tone for everything The SHE.E.O Effect stands for.

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