Australia's Tourism Secret Revealed: How Attractions Collaborate on VIP Experiences 🇦🇺✨ | Arival

In this episode, join Best Part of Travel podcast co-hosts Janelle Visser and Stephen Joyce along with Annabel Sullivan from Cultural Attractions Australia for a VIP tour of Australia’s unique "Signature Experiences" model — a collaborative approach to offering elevated experiences at cultural attractions (that she hopes other countries won't copy).

From Aboriginal cultural journeys and luxury lodges to golf, wildlife, great walks, and wineries 🥾🍷🐨, these curated experiences attract a new wave of international travelers seeking unique, VIP experiences that go beyond ticking off a box on their bucket list. And the results? Stronger awareness, higher-value bookings, and truly unforgettable trips.

Discover:
✅ How Australian Attractions are working together to attract more domestic and international visitors
✅ Why VIP experiences present an opportunity for attractions — with prices ranging from $80 to $50,000 — and why bespoke is the future of travel
✅ How collaboration between attractions, tour operators, and Tourism Australia is shaping the industry
✅ What’s next for 2025 and beyond as demand grows for curated, passion-driven experiences

If you’re in the business of experiences, this episode offers a firsthand look at how visitor attractions and destinations can work together to create more value, stand out globally, and deliver the right kinds of experiences to attract today’s travelers.

See also:
👉 Listen to the full podcast episode which includes the interview with Annabel as well as guests from the Sydney Opera House and Australian Maritime Museum:    • Koalas, Collaboration & Cultural Attractio...  
👉 Check out Cultural Attractions Australia to learn more about the organization and their experience offerings: https://culturalattractionsofaustrali...
👉 Dig deeper with Arival research:
🔎 The State of Visitor Attractions⁠ (Arival report on Attractions): https://arival.travel/research/state-...
🔎 ⁠ More Attractions Offer Guided Tours, VIP Experiences⁠: https://arival.travel/article/attract...
⁠🔎 The State of Experiences in Australia & New Zealand: https://arival.travel/research/state-...

~~~~~~~~~~~~
Arival advances the business of creating awesome in-destination experiences through events, insights, and community for Tour, Activity & Attraction providers.

The Arival Event is the only event dedicated to In-Destination Experiences, what we call the Best Part of Travel. We assemble the brightest minds from companies large and small from our industry to network, share, learn, and grow their businesses.

✈️ Upcoming Events: https://arival.travel/all-events-dash...

Arival Insights is an independent resource for research, news, and trends on all things in-destination, conducting consumer and industry research and covering essential industry developments to help advance businesses.

💻 Get on the List at https://arival.travel/get-on-the-list/ for the best industry-defining content!

🔗 Connect with Arival
LinkedIn:   / arivaltravel  
Facebook:   / arivaltravel  
Instagram:   / arivaltravel  
X:   / arivaltravel  
TikTok:   / arivaltravel  
Threads: https://www.threads.net/@arivaltravel
Bluesky: https://bsky.app/profile/arivaltravel...