The Constraint Is the Strategy: Joe Siecinski’s Playbook for SMBs

Engineer-turned-operator-turned-coach Joe Siecinski (25 years at HP, now BrainSHARE) joins host Apurva Misra to break down how small businesses actually scale: allocate resources before you plan, build systems that “Save Yourself Time, Energy, Money,” and use AI where it delivers measurable ROI, not hype. Joe shares real numbers (e.g., cutting social workflows from 40 hours to 3 and turning 3-hour admin tasks into 30 minutes), how to get teams on board, and why the Theory of Constraints should guide your roadmap. We also cover security considerations, fractional expertise, and Joe’s go-to books for every stage of the journey.


Guest: Joe Siecinski
  / joesiecinski  
⁠www.brainshare.us⁠


Host: Apurva Misra
  / misraapurva  
https://apurvamisra.com/
https://www.sentick.com/


Books:
TheLeanStartup, Traction, TheE-MythRevisited, GoodtoGreat, AtomicHabits, EatThatFrog