Why Artists Don't Last Anymore, and How to Build a Career That Does! HOOTIN & HOLLERIN Ep.1

The music industry isn’t built for long-term artist success anymore; it’s built for quick trends, fast profits, and short-lived moments. In this video, I break down why record labels struggle to create artists with lifelong careers and true legacies, and why so many musicians “fall off” even after early success.

I also share real, practical tips on how independent artists can avoid the trap: how to market yourself in a way that builds longevity, how to grow an authentic audience, and how to create a brand that lasts beyond one viral moment.

If you’re an artist trying to build a REAL career, not just a trend, this video is for you.

ABOUT ME!!

I’m an emerging multi-hyphenate artist, a singer with an acrobatic voice, a writer, a producer, an actor, and a fashionesto/model building my platform from the ground up. I love storytelling in every form, whether it’s through music, visuals, or performance.

On this channel, I’m documenting my journey as I discover my sound, develop my artistry, and grow a supporter base that will be with me as I begin releasing music. I break down the music industry, share what I’m learning as an independent creative, and show how real artist development happens in today’s world.

My goal is to build a long-lasting career and create work that grows with people, not just trends. I’m aiming for true legacy, and this is the beginning of that path.

If you’re into music, creativity, growth, or watching an artist evolve in real time, you’re in the right place.