Malaysia Airlines - A Confused Brand?

Malaysia Airlines - A Confused Brand?

Did you know? Flights between Singapore and Kuala Lumpur forms some of the world's BUSIEST air routes with an average of 38 daily flights, serving 5.8 million passengers in 2024.

I use this opportunity to dive into the branding of Malaysia Airlines (MH), how an excellent brand became so inconsistent and somewhat confusing. MH has had a rough journey in the last decade. They are finally somewhat profitable again, although a much smaller airline compared to her hey-days.

Come along with me on this journey and see what MH is all about.

Other videos for this trip

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