D2C Masterclass : They Laughed at His Achar Business Now He Runs a ₹500 Cr Empire: Case study

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👉By Think School: https://thethinkschool.com/

👉VIDEO INTRODUCTION:
In this episode of the Indian Business Podcast, we sit down with Mr. Dipak Sanghavi - the man behind one of India’s greatest FMCG empires, Nilon's. What started as a humble pickle business in a small town is now a ₹500 crore company with a footprint across India. This story is about ground-up execution, deep distribution strategy, and a sharp understanding of India’s diverse tastes. We explore how Nilon’s cracked the code of kirana store sales, why second-hand machines and cold grinding gave them an edge, and how regional storytelling, from Asal Marathi to Sher-e-Punjab, helped them win loyalty across state lines. From selling ginger garlic paste in villages to becoming a national player in modern trade, this episode is a masterclass in first-principles thinking and rural-market domination. If you're building a mass-market product in India, or want to understand what real distribution strategy looks like, this one is unmissable!

Timestamp:
00:00 – Promo
01:54 – Why this episode is a GAME CHANGER?
03:00 – 3 Phases of FMCG business you must clear
12:26 – How Deepak grew Nilon from 8 to 22 cr in 1 year?
20:38 – How to convince distributors?
27:46 – Nilon's secret ₹500 Cr blueprint
33:36 – How Find a gap in a Crowded Market?
40:49 – How to find the right distributor?
42:45 – How to understand the taste of consumers?
53:24 – Always AVOID this TRAP in FMCG?
1:10:50 – Nilon's secret recipe
1:17:29 – How to tackle India's changing taste pallet?
1:22:11 – Why India is so hard to crack?
1:23:27 – How to start a 100 cr empire from home?
1:24:38 - How much profit margin does an FMCG company make?
1:25 :24 - How crack sales?
1:29:16 - The 1000cr FORMULA
1:43:50 – Conclusion




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