How To Build An Authentic Personal Brand (Step-by-Step)

How I Went from 2.5k to 50k Followers in 6 Months (Organically) | Personal Brand Breakdown

I’m Brad — creative entrepreneur, self-development junky, and someone who went from a broke uni student stuck at 2,500 followers… to building a 50k+ following and making over $10k/month — all in just 6 months. No ads. No bots. No BS. Just real, aligned brand-building.

In this video, I’ll walk you through the exact 5-step process I used to completely transform my Instagram from a stale account I’d had for 8 years into a powerful, authentic brand that attracts opportunities, dream clients, and a loyal audience.

We cover:
0:00 - Intro
1:57 - Step 1: Clarity (Your Why, Mission & Vision)
3:53 - Step 2: Your Ideal Follower
6:06 - Step 3: Content Pillars
8:28 - Step 4: Profile Optimisation
11:24 - Step 5: Unique Visual Identity

If you’re tired of playing small and want to build a brand that actually feels like you — this is the video I wish I had when I started.

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Want personal support building your brand?

DM me "cc" on Instagram →   / bradfordmarais  


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