Why Activation Comes First in Education Marketing | Capturing Student Demand

Not every student is ready to enroll, but of course some are. That’s why every education marketing strategy should begin with activation.

In this video, Manno explains why it’s essential to start by capturing the students already in the market: those comparing programs, researching options, and ready to make a decision. Focusing on activation first builds momentum, drives early revenue, and gives every education brand the foundation it needs to invest in long-term growth.

What you’ll learn:
Why activation campaigns should come before brand building
How to capture existing student demand effectively
The link between short-term conversions and long-term marketing success
Why early wins create the freedom to invest in future growth

If you’re marketing an MBA, exam prep, or certificate program, this is the first step toward building a sustainable enrollment engine.

#EducationMarketing #ActivationMarketing #OnlineLearning #ThinkOrion

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Think Orion helps education brands turn student insight into repeatable growth.

Built on the belief that student insights are the root of everything good, our work has driven 1M+ student enrollments across Higher Ed, Exam Prep, and Certificate programs.

Learn more: https://thinkorion.com/