Tokyo MX - Startup/Sign-on Ident (2011/Digital)

Copyright (c) 2006 Tokyo Metropolitan Television Broadcasting Corporation

Tokyo MX, better known by its callsign JOMX-DTV, is an independent TV network based in Tokyo, Japan, and it is the only station that exclusively serves the city.

On 30 April 1993, a group led by former Dai-Ichi Kangyo Bank (now known today as Mizuho Bank) employee Tetsuo Fujimori founded the Tokyo Metropolitan Television Broadcasting Corporation to construct a fifth commercial television station that would be licensed to the Japanese capital. The station received its license on 13 October 1995, and began test transmissions two days later under the name 'MX-TV'.

The network officially signed on the air on 1 November 1995, at around 4:00 am JST, with a special 14-hour long introductory program, and regular broadcasts then commenced at 06:00 pm JST that same day.

On December 2000, fitting in with the new millennium, MX-TV was rebranded as Tokyo MX Television, and three years later, the station's digital television signals went operational. The network, in July 2006, would then rebrand again to its current name, Tokyo MX, just after moving to its new headquarters in the Chiyoda ward.

That same year came the introduction of the Yume Lion (Dream Lion), the station's mascot. The lion, which was created by artist Takashi Murakami, has light blue eyes and has a rainbow-like mane that has seven colors. As the station's symbol, Yume Lion often appeared in the network's station idents (it was later accompanied by a costume version of the mascot starting in a new batch of idents in July 2017), and especially when Tokyo MX signs on or signs off for the day.