The Tension Between Content Creators & Businesses | The Social Edge Ep. 2

The Tension Between Content Creators & Businesses | The Social Edge Ep.02

In this high-impact episode of The Social Edge, hosts Georgia and Isho tackle one of 2025’s hottest debates: Are digital creators or brands leading the charge in the ever-evolving social landscape?

They break down the real differences and emerging overlaps between two online powerhouses, personal brands built on influence and trust, and businesses focused on conversion and scalability. Discover what happens when creators adopt business tactics, and brands tap into creator-style authenticity.

In this episode, you’ll learn:
Why creators dominate attention and engagement—and how brands can leverage creator-led strategies.
How trust, storytelling, and community-building drive sales (even without a massive following).
The winning playbook behind Alex and Leila Hormozi, Steven Bartlett, and Diary of a CEO.
Actionable ways to humanize your brand—no face reveal required.
The rise of personality-driven marketing, micro-influencers, and the power of “building in public”.
Why follower count is less important than conversion, retention, and real impact in 2025.

Whether you’re a solo creator, a business owner, or somewhere in between, this episode gives you the clarity and confidence to blend influence with strategy—and win online your way.

Because in 2025, the real winners are those who master both worlds.

00:00 Intro
01:16 Why Creators Win Engagement While Brands Struggle
06:03 Should Businesses Start Acting Like Influencers?
12:08 How to Humanize a Brand Without One Face
17:00 Personality Marketing That Builds Brand Loyalty
22:24 Creators vs. Businesses: Different Goals, Same Game
29:03 Can You Sell Without Being an Influencer?
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Available on all major streaming platforms:

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Apple Podcast: https://podcasts.apple.com/us/podcast...
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Deezer: https://www.deezer.com/en/show/100200...

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