New Campaign Setup Menu Google Ads - PMax Push 2026

🚨 BIG News! Looks like Google is now 𝐩𝐮𝐬𝐡𝐢𝐧𝐠 𝐡𝐚𝐫𝐝𝐞𝐫 𝐏𝐌𝐚𝐱 campaign setups. 𝐋𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐢𝐬 𝐧𝐞𝐰 (𝐩𝐮𝐬𝐡𝐲) 𝐮𝐩𝐝𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬.

New campaign setup menu where user has to select between
All Channels (recommended by Google)
Select individual channels

just got spotted together with the new channel interface UI showing icons instead of channel names.

Thanks to Glorija Olujic for sharing it.

She said that if you try to set up a standard Shopping campaign, it now takes four extra clicks just to find it.
Google is clearly going everyone toward Performance Max campaigns, their “all-in-one” solution that promises results but often gives up control, transparency and sometimes even your budget.

What do you think?