From Toilet Paper to Rolling Paper: The Lisa Hurwitz Story

In this episode of Founder Spotlight, we sit down with Lisa Hurwitz, the founder of Happi, a unique cannabis beverage brand that’s redefining the cannabis consumption experience. Join us as Lisa shares her journey from leading global brands like Huggies and Kleenex to making a bold leap into the cannabis industry, driven by her passion for health and wellness.

We dive into the entrepreneurial journey that led her to build a brand focused on innovative cannabis products, specifically targeting an underserved female demographic in the beverage industry. Lisa discusses her approach to product innovation and branding, the challenges of creating a trusted cannabis product, and the mission-driven values behind Happi’s success.

From partnerships with other leaders in cannabis, like Wana Brands, to the marketing strategies that have set Happi apart, this conversation covers the key elements of cannabis branding, consumer trust, and the evolution of cannabis as a wellness option. Lisa also highlights the importance of women in cannabis and the role of meaningful partnerships in shaping the industry’s future.

If you’re interested in cannabis entrepreneurship, the future of cannabis beverages, and the insights of a true innovator, this episode is for you.

🔑 Topics Covered:
• Transition from corporate to cannabis
• Building a mission-driven cannabis brand
• Product innovation in cannabis beverages
• Marketing strategies in the cannabis industry
• Cannabis consumption and health benefits
• Partnerships in the cannabis space
• Empowering women in cannabis

Chapters

00:00 From Corporate Success to Cannabis Innovation
03:00 The Birth of HAPPY: Mission and Values
06:04 Navigating the Cannabis Beverage Market
09:06 Partnerships and Community in Cannabis
11:50 Innovative Products and Consumer Experience
15:00 The Future of Cannabis Beverages