How Rufus & Cosmo Are KILLING Traditional Keyword Strategies

Amazon is no longer a keyword-driven platform.

With the rollout of Cosmo and Rufus, AI is now controlling what customers see, what gets clicked, and what converts. In this webinar, we break down how these algorithms work, and what every seller must do to stay competitive.

You’ll learn how Amazon’s AI understands product listings, how click-through rate now impacts ranking more than ever, and why traditional SEO tactics are no longer enough. We walk through the RISE method for writing listings that resonate with AI, show you real tools that audit and test your content, and reveal the critical role of main images in 2025.

This isn't theory—it's backed by Amazon science papers and data from high-volume sellers who are already adapting. If you're still relying on old tactics, you're going to get buried.

This is your tactical playbook for listing optimization in the age of AI. Stay ahead, or risk disappearing from search entirely.

00:00 Welcome to the AI Webinar
05:22 Inside the Billion Dollar Seller Club
11:04 Why Cosmo AI Matters Now
16:42 How to Adapt to Cosmo Changes
21:58 Human Behavior vs. AI Trends
27:21 Is Content Still King in 2025?
33:18 Listing Optimization Best Practices
39:41 Testing Images and Copy That Convert
44:56 Mastering Product Data Strategy
50:35 Cosmo Schema Explained Simply
55:43 What Amazon Thinks of Images
01:00:56 Unlocking Hidden Keyword Tools
01:07:16 Using Custom GPTs for Listings
01:12:28 Download Links + Bonuses
01:17:38 Building AI-Powered DSP Audiences
01:22:55 Live Cosmo Fields Audit Walkthrough
01:28:13 Confirming Setup Via Email
01:34:11 Early Results from Rufus & Cosmo
01:39:56 Connecting Shopify with Amazon AI

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