"Unassigned" traffic and UTMs in Google Analytics
Автор: Apotheca Marketing
Загружено: 2024-12-20
Просмотров: 506
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If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
🔗 Related Links:
Google UTM Builder: https://ga-dev-tools.google/campaign-...
Google's Default Categories: https://support.google.com/analytics/...
UTM Spreadsheet: https://docs.google.com/spreadsheets/...
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