Increase Conversions in Google Shopping For Small Businesses Part 3

📈 Boost Google Shopping Conversions: Bidding Strategies & Budget Tips for Small Businesses

Improve your Google Shopping performance: https://feedarmy.com/google-shopping-...

Welcome to another FeedArmy video! I'm Emmanuel, and in this guide, we'll break down how small businesses can increase conversions and optimize ad spend using the right Google Shopping bidding strategies.

🚀 Whether you're just getting started or looking to refine your campaign performance, this video covers both manual bidding (like Manual CPC) and automated smart bidding strategies (like Maximize Conversions, Maximize Conversion Value with tROAS, and Target Impression Share).

We'll dive deep into:

Choosing the right bidding strategy for your business goals

The pros and cons of Manual CPC vs Smart Bidding

When to use Maximize Conversions vs Conversion Value

Tips for setting realistic tROAS and tCPA targets

Aligning your budget with bidding strategy

Monitoring the learning phase without overreacting

Advanced tactics like seasonality adjustments

The latest updates on automation in Performance Max & Search campaigns

This video is tailored specifically for small business advertisers who want actionable insights without the fluff. By the end, you’ll know when to control bids manually and when to let Google's AI take the lead for scaling results.

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💬 Have a question? Drop it in the comments — I personally reply.
📺 Watch Part 4: Audience Signals & Remarketing (coming soon!)