For those who had more than enough of a choice

If you can't crack the CJM - lead it! This become the core idea of "Etagi" marketing strategy.
The development of real estate aggregating websites had transformed audience behavior: people had begun choosing their housing without addressing the realtor services. Instead of fighting head-on with new competitors, we took on fitting the consumer behavior pattern, becoming
its main element. "You can choose anywhere, but 'Etazhi' are what you need for the final choice," - the campaign's key message.
Elegant strategy, clear insight and creative narrative maintained transaction number dynamics during the most turbulent period and increased the agency's market share by 2pp.