Why AEO is Overhyped

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In this episode, Neil and Eric debate whether answer engine optimization AEO is overhyped, breaking down Ahrefs data on ChatGPT vs Google traffic, why search still drives most discovery, and how to think about AI search optimization across ChatGPT, Gemini, Perplexity, and more. They share real AI ROI examples from Goldman Sachs research, talk LLM use cases for marketing, sales, and ops, discuss AI's impact on jobs, and reveal their favorite AI stocks and winning marketing formula heading into 2026.

Key takeaways:
• AEO vs SEO, why AI search is overhyped now but essential long term.
• Real-world AI ROI from JP Morgan, UPS, Target, Chipotle, and more.
• How Neil and Eric use ChatGPT, Gemini, Perplexity, and other LLMs to scale marketing.

Chapters:
00:00 AEO vs SEO hype
01:02 ChatGPT vs Google traffic share
02:40 AEO short-term vs. long-term
05:55 LLM platform use cases
08:47 Real AI ROI case studies
11:02 AI, jobs, and 2027 outlook
12:59 Favorite AI stocks to watch
15:02 Hiring AI native marketers
17:16 2026 marketing experimentation playbook

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Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

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Eric Siu – Leveling Up:    / @levelingupofficial  
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