How to Scale Smarter (Not Harder) as a Creator in 2025 | Monetizing and Growing Your Audience

Want to scale your creator business without burning out? Our expert panel breaks down exactly how they're building sustainable businesses in 2025. From subscription models to digital products, learn the proven strategies that are helping creators work smarter, not harder.

MEET THE PANEL:

▸ Erin McGoff (@advicewitherin) - Career creator turned course creator who built a 6-figure business by turning her free career advice into strategic digital products and courses

▸ Jessica Morrobel (@travelingwithjessica) - Pinterest strategist and recently named Forbes LinkedIn Top Creator, helping brands and creators master visual platforms

▸ Zach Neman (@cheffinwithzach) - Recipe creator who transformed his cooking content into a thriving subscription business with 1000+ paying subscribers

▸ Olivia Owens - Leading Creator Partnerships at Teachable, helping thousands of creators turn their expertise into sustainable businesses

IN THIS PANEL:

• How to spot monetization opportunities in your existing content
• The debate: When to launch vs when to perfect
• Building a sustainable monetization strategy
• Rethinking what it means to be an "educator"
• Leveraging LinkedIn as a creator
• Building supportive creator communities

Follow Creator Economy NYC:

▸ Newsletter: mail.creatoreconomynyc.com
▸ LinkedIn:   / creator-economy-nyc  
▸ Instagram:   / creatoreconomynyc  

Want to be first to hear about future events? Get on the list: https://lu.ma/cenyc