Seed Treatments 101: Innovation, Risk & Reality

Join experts from Beck's Hybrids, the American Seed Trade Association (ASTA), and the American Soybean Association (ASA) for a critical discussion on the seed treatment landscape. This panel, featuring Jonelle Myers, Jim Herr, Jackie Holland, and Jordan Gregory, explores the economic necessity, agronomic benefits, and political challenges facing this vital farm tool.

Learn about:

Why Growers Need Seed Treatments: The defensive and offensive roles of treatments in fighting soilborne pests, pathogens, and boosting early plant vigor and yield (up to 20% yield loss risk cited by farmers).

The Regulatory Risk: An update on state-level pressures, particularly concerning neonicotenoid (neonic) treated seeds, and the crucial need for farmer advocacy.

Innovation and Stewardship: Beck's approach to researching both hard chemistries and biologicals and the importance of the Seed Treatment Stewardship Guide in ensuring safe and effective use.

Understand the economic consequences of losing this tool and the simple actions you can take to protect your ability to farm successfully.
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Beck's - Farmers At Heart® - revolutionized the customer seed buying experience by remaining true to a foundation built on faith, family, and farming. Founded in 1937, Beck's appreciates the farmers who have helped them become the largest family-owned retail seed company and the third largest seed brand in the United States. The Beck family is now in its fifth generation of family members who work in the business to honor God and help farmers succeed. The Beck family and team of employees help farmers achieve success from generation to generation through authentic customer experiences, product diversity, seed quality, and performance. With a home office located in Atlanta, Ind., Beck's serves farmers throughout the Midwest and Mid-South. For more information about Beck's Superior Hybrids, Inc., visit www.beckshybrids.com. Follow Beck's on Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube.