Rewriting the Rules of Retail Marketing: Dr. Jan Flemming on Innovation at PENNY & REWE
Автор: Deborah Malone
Загружено: 2025-11-12
Просмотров: 50
Conversation with Dr. Jan Flemming, Media Director of REWE Group and CMO of PENNY.
Few retailers have advanced as boldly — or effectively — as REWE Group in Germany, led by one of our latest Internationalist of the Year, Dr. Jan Flemming, who’s redefining how marketing and media work together in his dual role as Media Director of REWE Group and CMO of PENNY.
Jan Flemming’s impact isn’t simply about modernizing a retailer. It’s that he shifted the definition of what retail marketing intelligence looks like in a connected commerce world — one where media, customer experience, sustainability, and loyalty are not separate ambitions, but the same strategy expressed through different channels.
You can link directly to the article based on this interview: https://www.internationalistmagazine....
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The Internationalist (https://the-internationalist.com/) focuses on the continual reinvention of marketing by highlighting the ideas of inspirational marketers around the world as they move the industry forward. Internationalist Marketing TV shares these perspectives through video with case studies, interviews, discussions, and personal stories.
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