The BEST Performance Max Campaign Structure For Google Ads In 2025

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In this video, I'll show you how to structure your Performance Max campaigns in Google Ads to maximize revenue and profitability for your Ecommerce store. By following these strategies, you can achieve significant increases in revenue and return on ad spend, just like I did for one of my accounts.

Discover how to determine the right number of campaigns based on your conversion volume.
Learn the benefits and risks of having too many or too few campaigns.
Understand the three main campaign structures: ROAS Performance, Product Category, and Gross Profit Margin.
Find out how to optimize your bids and structure your campaigns for maximum profitability.

Watch the video to get all the details and start optimizing your Google Ads campaigns today!

Time Stamps:
00:00 Introduction
00:41 How Many Campaigns Can You Run?
04:57 How To Structure Campaigns?
05:26 1) ROAS Performance Structure
08:38 2) Product Category Structure
12:30 3) Gross Profit Margin Structure
17:27 Outro