Interactive Content: Everything You Need to Know

Learn how interactive content levels-up your brand and how to get the most value.

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Chapters:
00:15 Why we recommend interactive content
1:31 What are the cons of interactive content?
2:16 If Google is building the same tools in the SERP, is it worth it?
3:44 How to think about the calculator itself, what to consider
4:25 Positive outcomes we've seen through passive link strategy
6:56 Other examples of interactive content
8:48 Why time to value is important
10:34 The repurposing codebase is beneficial
12:45 When content uses "calculator" without the calculator
13:45 How we think of bottom-funnel pages and calculators
15:30 Ideal structure for calculators
16:28 Final thoughts

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