The Evolving Role of the Email Marketer: Essential Skills and Metrics for Success

This session covers some of the common reasons why traditional email metrics fail to capture true success, including:

• Open rates, retention, and CLV are widely used but often provide incomplete insights. How can we shift focus to more meaningful KPIs like engagement depth, customer journey impact, and conversion attribution?

Balancing the Skill Set: From Copywriting to Automation Mastery
• Which skills are most critical for modern email marketers? A look at the balance between creative (copywriting), technical (automation, API integration), and analytical (data analysis, campaign performance) skills.

Core Responsibilities of an Email Marketer: Prioritizing for Maximum Impact
• What should an Email Marketer focus on daily? Understanding the blend of campaign management, customer segmentation, and lifecycle marketing.

Technical Expertise: Understanding the Email Marketing Stack
• Beyond tools, an Email Marketer needs to understand platforms like Mautic, ESPs, automation flows, API integration, and how they interconnect to drive performance.