Hero Cars are Dead

All cars blend together, nothing stands out anymore. OEM+ took over for too long, and we forgot what a cover or HERO car was supposed to be.

Not only something bold, but something that blended visual and emotional storytelling. Somewhere along the way, we lost that.

Yeah I know I know something something nostalgia goggles just watch the video man it'll make sense.

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0:00 Hero cars
3:29 The first hero car
7:33 It's all marketing... until it's not
8:18 The Delorean
9:51 The many iconic cars of the 2000's
14:09 The Fast and Furious Supra
15:50 Why some hero cars work, and others flop
18:46 What happened to hero cars?
20:33 The two big reasons
24:51 We can always look back

#carculture #cars #carcustomization