Blue Ocean Strategy: How TikTok Beat YouTube!

Stop competing. Start creating. In this episode of Market Logic, we decode the strategic framework that allowed TikTok to disrupt the "Red Ocean" of social media. While Facebook, Instagram, and Snapchat were fighting for your friends, TikTok rendered them irrelevant by changing the rules of the game entirely.

We analyze this shift using W. Chan Kim and Renée Mauborgne’s classic "Blue Ocean Strategy" and the Four Actions Framework (ERRC). You will learn why "better" is a trap, and why the smartest companies don't compete—they make the competition irrelevant.

In this video, we cover: 🔹 The Red Ocean Trap: Why competing on features (like "Stories") is a race to the bottom. 🔹 The Four Actions Framework: How to Eliminate, Reduce, Raise, and Create value simultaneously. 🔹 The "Interest Graph" vs. "Social Graph": The specific strategic pivot that gave TikTok its monopoly. 🔹 Value Innovation: How to apply this framework to your own business or industry in 2025.

CHAPTERS: 0:00 - The "Social Media" Red Ocean 1:25 - What is Blue Ocean Strategy? 2:45 - The Four Actions Framework (ERRC) Explained 4:30 - Case Study: How TikTok Applied the ERRC 6:15 - Social Graph vs. Interest Graph 7:45 - How to Find Your Own Blue Ocean

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