Content Teardown + Audit with Crystal Carter of Wix

Crystal Carter joins Bernard Huang of Clearscope for an engaging teardown and audit session of attendee-submitted content.

The pair will review sites live and give candid, actionable feedback about what they'd do more of—or what they'd do differently.

*Key moments in this session:*
0:00: In one word, where do you see the future of SEO heading in 2025?
6:50: Crystal audits the first site, a law school. She digs in to show you what she looks for for site health and content health, as well as good UX.
21:50: Crystal answers questions, including her outlining how important schema markup is.
27:30: Crystal provides a quick deep-dive into structured data and schema markup, showing resources to the group.
30:35: Crystal talks into how she reviews sites for mobile optimization and what she would do differently to better optimize this site for mobile users.
39:10: Bernard discusses content strategy for a university site like this one.
41:40: Bernard jumps into auditing a financial website that is having difficulty ranking for core keywords and explains why.
48:00: Bernard discusses site authority along with a possible strategy to circumvent that challenge.
51:25: Crystal adds about the challenges for ranking well in this sector. She gives guidance on how to follow Google ad guidelines to think through ranking better organically.
54:59: Crystal gives her top takeaways for the group of what people should focus on to stay successful in SEO.

*About Crystal Carter:*
Crystal is the Head of SEO Communications at Wix. She’s an SEO and digital marketing professional with over 15 years experience working with SEO and marketing clients around the world, including Disney, McDonalds, Tomy and more.

You can follow Crystal on:
LinkedIn:   / crystalontheweb  
Twitter/X:   / crystalontheweb  

*See the top takeaways and supportive resources from this session here:*
https://www.clearscope.io/webinars/20...

*About Clearscope:*
Clearscope provides tested + trustworthy content-led SEO education from the industry's leading experts so you can make confident strategy decisions for organic traffic growth.

Join us next time. Sign up here: https://www.clearscope.io/newsletter