Rand Fishkin on if marketing is easier or harder now than when he started Moz

Rand Fishkin reflects on the evolution of marketing from 2003 to the present, discussing the increased ease of modern marketing due to more channels, better understanding, and broader internet adoption.

Rand explains why he would not start Moz in 2025, citing the crowded space, and contrasts the challenges of early 2000s marketing with today's opportunities to reach millions through platforms like YouTube, LinkedIn, and TikTok.

▶️ From episode 674 of The Edward Show - Rand Fishkin on SEO, AI Overviews, and the Future of Content Marketing -    • Rand Fishkin on SEO, AI Overviews, and the...  

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00:00 Marketing Then vs. Now
00:14 The Crowded Space of 2025
00:18 Marketing Channels and Data Evolution
01:10 Challenges and Opportunities in Early 2000s
01:34 Reaching Audiences Today
02:09 Conclusion: The Reachable Audience

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