The Power of a Story. Communicating Ukraine Abroad

Are you interested in learning how to effectively convey the reality of the Russian invasion of Ukraine to the world? Do you want to know what kind of stories and materials capture the attention of the international community? Do you want to counter the propaganda and disinformation spread by Russia and its allies?

During the panel discussion we discussed:
🔸 The truths and myths behind the belief that the global community experiences fatigue when reading the news about the Russian invasion of Ukraine;
🔸 What stories/materials/visuals work/do not work these days for the international community;
🔸 How to communicate about the Russian invasion of Ukraine to international audiences;
🔸 What narratives and disinformation campaigns does Russia use against Ukraine for the international community and why they are successful?
🔸 Tips for professional journalists and for ordinary English-speaking Ukrainians who share their stories with international communities.

Guest speakers:
🔹 Oleksiy Sorokin, Deputy Chief Editor of Kyiv Independent;
🔹 Liuka Lobareva, Co-founder of Ukrainian PR Army;
🔹 Yana Lyushnevska, fellow at Nieman Foundation for Journalism at Harvard;
🔹 Wess Jeffers, U.S. Embassy Press Attache.
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