From Job Hunting to Entrepreneurship

Summary

In this engaging conversation, Beatrice Gutknecht shares her journey from a vibrant childhood filled with creativity to a challenging adulthood marked by personal loss and political upheaval. She discusses how these experiences shaped her decision to embrace entrepreneurship and her unique approach to brand strategy, emphasizing the importance of authenticity and resilience in business. Beatrice's story is a testament to the power of self-discovery and the courage to pursue one's passions despite societal pressures. In this conversation, Beatrice Gutknecht and Nicolette explore the multifaceted nature of branding, emphasizing the importance of essence, emotional connection, and mindfulness in personal and business branding. They discuss successful brand pivots, the role of questioning in self-awareness, and the significance of understanding one's identity in the branding process. The dialogue highlights the need for brands to remain authentic while adapting to current trends and the power of curiosity in fostering connections.

Who is our guest?

"Badassery is defined as the behavior, characteristics, or actions regarded as formidably impressive and that's what Beatrice brings to the table, and how she sees businesses deserve to be seen. She's about taking your seemingly 'boring' business and shaking up how it's seen inside-out through practical actions to stand the heck out, not 69-page documents, pretty designs, or templates.
Beatrice is an Aussie expat who's been living the expat life for the last 13 years, spanning Myanmar and Thailand, and now she calls Spain home. She's spent over a decade in operations, marketing, and brand roles, making her approach business application forward - all while enjoying the process."

🎙️ "If you’ve ever felt like you’re not enough… you’re not alone."

I created the You’re Worthless Podcast because I’ve been there—questioning my worth, stuck in toxic cycles, knowing deep down that I was meant for more.
But healing doesn’t happen by accident. It happens when we decide to rewrite the story.

That’s why I’m here—to help you reclaim your power, rewire your beliefs, and step into the life you were born to live.

🌀 Whether you’re:

Ready to build unstoppable confidence,
Craving clarity in your career or life path,
Or want deep, lasting healing through hypnotherapy,

…you don’t have to do it alone.

🌟 Explore my coaching programs, digital workbooks, and breakthrough sessions at
👉 www.thenicnierraswholisticlifestyle.com

Chapters

00:00 Introduction to Beatrice Gutknecht
02:34 Beatrice's Backstory and Rediscovery of Voice
09:43 Transitioning to Entrepreneurship
12:55 Impact of Personal Loss and Political Turmoil
19:34 The Decision to Start a Business
37:53 Beatrice's Work and Brand Strategy Approach
41:33 The Essence of Branding
46:20 Successful Brand Pivots
52:12 Branding and Personal Identity
55:02 The Power of Emotion in Branding
01:01:07 Mindfulness and Self-Awareness
01:06:44 Asking the Right Questions
01:12:18 Connecting Through Curiosity