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Chinese Consumers Like Limited Editions, Not Personalization - Daniel Zipser, McKinsey & Co China
Автор: Jeffrey Towson
Загружено: 2018-06-27
Просмотров: 88
Описание:
Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast.
By Professors Jeffrey Towson and Jonathan Woetzel of Peking University Guanghua School of Management.
www.jefftowson.com
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