Cracking the Wholesale Code: Market Insights for Farmers + Advocates (Spanish Audio)
Автор: Chicago Food Policy Action Council
Загружено: 2025-03-25
Просмотров: 17
Unlock the potential of your family farm by gaining valuable insights into the wholesale market. This session is tailored for farmers and technical assistance providers aiming to overcome the barriers that underserved farmers often face. We’ll provide a broad overview of wholesale market dynamics and reveal how to turn these barriers into opportunities and gauge where to spend your energy. Learn tactical strategies to evaluate a farm's readiness for wholesale, and practical sales tactics to help navigate the market with confidence. This session is led by H Nieto-Friga, the CEO of SupplyChange, a social impact firm that is nationally recognized for developing sourcing pilots that connect underserved farmers with hospitals, universities, schools, corporate cafeterias, and retailers.
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