12 Brand Archetypes [With Examples]

The 12 brand archetypes and their significance in defining a brand's identity. Adrian emphasizes the importance of authenticity and self-discovery when determining one's brand archetype. He encourages viewers to reflect on their past experiences and seek feedback from their circle of family, friends, clients, and colleagues to uncover their unique brand personality.

The video also touches on the significance of branding and creating a memorable brand experience. Adrian mentions the importance of engaging the senses (sight, sound, touch, smell, and taste) in brand communication and highlights the concept of being a guide rather than the hero in your brand's story. He emphasizes the need to understand your target audience's problems, provide a clear plan, make an irresistible offer, and ultimately deliver transformative results.

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About:
Adrian Boysel is a Creative Entrepreneur, Keynote Speaker, and Digital Marketing Trainer. He is the founder of Adrian Graphics and Marketing and the Host of the Project Grow Show Podcast; He publishes motivational content on Instagram, and career development advice on LinkedIn, as well as offering individual Consulting and Group Coaching Programs across platforms.

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Disclaimers:
-All opinions are my own.
-sponsors are acknowledged.
-Links in the description are affiliate to help support the channel at no extra cost.