Being a content creator in 2025: What no one tells you ft.

How much money does an influencer make?

We got ‪@AashiAdani‬ on the podcast and made her answer everything! From how much creators make to the messy brand deals that no one talks about, she’s giving us the real tea.☕️

Aashi talks about how she’s built a career through changing trends, algorithm shifts, and the constant pressure to reinvent. Being in the industry for over 11 years now, she speaks on how creators can confidently price their work, build long-term partnerships, and grow a community. Aashi also opens up about the not-so-glamorous side of brand deals falling through and unrealistic expectations, to navigating copycats.

Aashi Adani has been creating content for nearly a decade, starting with blogs and now leading the YouTube & Instagram beauty space with 500K+ followers combined. From honest reviews to trustworthy skincare advice, her audience loves her for keeping it real. She’s also loved by the brands she works with. She was one of 15 creators to represent India at a Garnier Sunscreen launch in Asia. She’s won The Times Power Creator Award in the beauty category.

Chapters:
00:00 Preview
00:47 Introduction
01:40 Aashi's journey
02:36 How has content evolved?
03:41 Red flags for a brand
04:13 First paycheck
06:42 Trend that needs to be banned
07:29 A product to stop your periods??
08:16 Influencers are not doctors
10:08 Funny fan encounters
11:32 How much money do influencers make?
13:17 How do influencers charge for collabs?
15:13 Influencers at Cannes Film Festival
17:46 Deals gone bad
22:59 Collab with Typsy Beauty
25:17 Content getting copied
27:27 Influencer Icks
28:40 Aashi Adani's fans
32:10 What's next for Aashi?
32:29 What we don't know about Aashi
33:29 Conclusion

About the show:
For the women’s perspective that has long been missing from the world, we are bringing leaders, experts and professionals to voice their experience and insights!

Instagram
  / thefoundherspodcast_  
https://startinc.in/podcast/

Hinal Mehta, Host
  / hinalmehta15  

StartInc
  / startinc.in  
https://www.linkedin.com/company/star...

Aashi Adani, Guest
  / aashiadani  
   / @aashiadani