How to Build a $400 Million Company From Scratch

How Solving Unsexy Problems Led to Selling Out 15 Million Units
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She got rejected by 200 investors—and then secured a $320 million exit!

When Joanna Griffiths pitched her idea for leak-proof underwear, everyone said it would never work. They called it a “cute lifestyle business,” but Joanna proved them ALL wrong with her brand, Knix.

In this interview with Shopify Masters, Joanna reveals the exact strategies she used to disrupt the $13 billion intimate apparel industry, scale Knix to a $400 million brand, and completely change the way women are marketed to—forever.

Inside you’ll discover:
💪 How Joanna turned nonstop rejection into unstoppable resilience
🚀 The marketing secrets behind Knix's viral growth
💡 What it really takes to turn a “wild idea” into a 9-figure brand
🔄 How to disrupt an industry with product innovation and iteration

If you’ve ever been underestimated, doubted, or told your idea is “too niche,” this story is for you to keep going.

Watch now and see how Knix sold out 15 million units of its hero product—and why the best ideas are often the ones no one believes in.

►Want to try Knix and feel the difference? Check out their store: https://utm.io/knix
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Here’s what we will cover in this interview:
00:00 Meet the Disruptor: How Joanna Griffiths Turned Knix Into a 9 Figure Powerhouse 🚀
2:30 Spotting Gold: The Secret to Finding Undiscovered Problems (Most Entrepreneurs Miss This!) 🔎
8:45 Blue Ocean Hack: The Strategy That Makes Competitors Irrelevant 🌊
15:20 From Idea to Icon: How to Launch Your First Product on a Budget 💡
22:10 Revolutionizing Marketing: The Genius Moves That Made Knix a Global Sensation 🌍
35:45 Unstoppable: Joanna’s Playbook for Crushing Rejection, Pitch Fails & Sexism 💪
48:30 The $320 Million Exit: Inside the Deal That Changed Everything 💰
54:20 Scale Without Limits: How Joanna Broke Through the Expansion Ceiling 📈

#shopify #shopifymasters #shopifypodcast #knix #femalefounders #foundersjourney #rejectiontoredirection