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How to create a great brand name | Jonathan Bell
Автор: TED Archive
Загружено: 15 дек. 2016 г.
Просмотров: 3 232 465 просмотров
Описание:
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.
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