Amazon Individual Listings or Variation Listings for Amazon Sellers? Which Converts Better?

What's going on everyone! In this video, we're going to talk about individual and variation listings on Amazon and which might be better for you! Every product category is different, and each product target particular keywords. Each keyword and each market reacts differently towards variations vs individual listings. The best thing you can do is A/B Split test your product. If you have a listing with enough reviews (credibility) then you can break off your listing and let it run for 30 days and compare which method has converted better.

Keep in mind, if your product listing has 5 variations, and 50 reviews, once you break off the listing, your listings will be broken off too depending on which product received the review. Your product ranking will be different for each product, and the products which were once on page 1 of the search results, may not be found on page 1 anymore. Play your cards smart. Watch the video for full details.

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