Roll-Up Integration Is a Human Sport | Eiron Roffey | MYM S2 Ep 3

Roll-Up Integration Is a Human Sport: Founder Psychology, Platform Readiness, Integration Debt | Eiron Roffey | MYM S2 Ep 3

In this episode of the Master Your Merger Podcast, Klint Kendrick talks with M&A integration leader Eiron Roffey about roll-ups, founder psychology, and why integration is a human sport.

Eiron has led the integration of more than 80 founder-led businesses and shares what actually works when you are trying to honor a founder’s legacy without slowing integration momentum. He also breaks down how integration debt shows up in roll-ups when systems, processes, and decisions get delayed without purpose.

What you will learn in this episode:

The founder personas that show up in roll-ups and how to work with each
How to lead with empathy without stalling the integration

The questions employees care about first, and why addressing them early matters

✅How to reduce resistance by making the roadmap clear


✅Why deal teams should never say “nothing’s going to change”


✅How platform readiness impacts integration speed and value creation


✅What integration debt looks like in roll-ups, and how to avoid it


✅Why clarity on end state and non-negotiables prevents drift

Connect with Eiron Roffey below:
Linkedin:   / eironroffey  
Emai:   EironRoffey@gmail.com.

💬 What is one integration delay you have seen create avoidable cost or complexity later?

#MasterYourMerger #PeopleFirstMNA #Integration #RollUp #MNA