Introducing the Polaroid Now Generation 3

Better tech. Bolder colors. Brighter pictures.

The Polaroid Now Generation 3 Instant Camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials.

Available in six new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.

Out now on www.polaroid.com.