Why Mentions are Marketing’s NEW Secret Weapon

Discover the secret weapon of modern marketing: mentions! In this video, we dive into how getting your brand, product, or services shouted out on webpages, social media, videos, and podcasts can explode your online visibility. Learn practical SEO tips and real-world examples to harness the power of mentions and take your brand to new heights.

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CHAPTER
00:00 Intro
00:44 What is a mention?
02:24 The decline of links and hashtags
03:38 Links are no longer the key to SEO
04:48 An example of online mentions in ChatGPT
06:16 Podcasts and audio can help you gain visibility in LLMs
07:57 The decline of links due to AI platforms
10:40 The sentiment of a mention matters
13:15 The source of a mention matters
14:02 Why the source that mentions you is important
16:24 Google is starting to crawl newsletters
18:11 Google is trying to expand its data
20:17 How to gain more mentions for your brand online
21:45 Closing