Amazon Prime Video Launches NBA on Prime with Star Analysts & LED Tech

Amazon Prime Video's launch of NBA on Prime marks a transformative milestone, launching the NBA fully into a streaming-first future. This groundbreaking partnership, defined by an 11-year media rights deal, introduces fans to a revolutionary viewing experience that combines star-studded analyst talent including Blake Griffin, Dirk Nowitzki, and Dwyane Wade, with cutting-edge studio technology. The 13,000-square-foot studio in Culver City uses over 2,300 LED screens and a regulation-size LED court, allowing analysts to dynamically break down plays and bring immersive visuals to viewers.Prime Video’s NBA coverage features 66 exclusive regular-season games, including marquee matchups on Friday nights, the NBA Cup, and select playoff contests. It offers innovative interactive features like customizable Multiview—letting fans watch multiple games simultaneously—and AI-powered highlights such as Key Moments and Rapid Recap. Additionally, integration with FanDuel enables personalized bet tracking and live odds overlays to engage viewers with real-time betting information, all while maintaining an authentic and accessible broadcast style that appeals to both hardcore fans and casual viewers.This next-generation platform aims to reach a younger, digital-native audience by delivering a flexible, data-rich experience that redefines how basketball is watched worldwide. Through its state-of-the-art production and star analyst team, NBA on Prime is positioning itself as the future of sports media, expanding accessibility to over 220 countries and supporting 12 languages, making the game more global and immersive than ever before