Michiel Muller: How Online Groceries are set to Disrupt the Biggest Consumer Market in the World

Germany is still in its infancy when it comes to selling groceries online—but the big players have taken notice of the massive potential. German grocer Rewe have branded trucks flooding German strassen and Amazon has begun to ship bread, veg and whatnot to people’s doors. There is a new competitor on the scene from the neighboring Netherlands: Picnic. The company has acquired German grocer Edeka as a partner and now ships groceries for free. Picnic co-founder Michiel Muller will take the stage at OMR19 to discuss just how they hope to shake up the massive market.-

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