Trade Diversification & NAFTA/CUSMA: Mexico’s View on Tariffs, Supply Chains & Opportunity

In this Trade Diversification session hosted through the Peninsula Chamber of Commerce Trade Diversification Committee, we’re joined by economist, entrepreneur, and trade practitioner Juan Navarro for an in-depth conversation on North American trade at a critical moment.
With tariffs, supply-chain disruptions, and political uncertainty reshaping global commerce, this discussion explores the Mexico–Canada–U.S. trade relationship through a grounded, analytical, and business-focused lens. Juan brings a rare blend of experience—as a former central banker, published trade economist, and founder of CMX Partnership, which has led numerous private-sector trade missions between Mexico and Canada.

Topics covered include:
• The real economic impact of tariffs on North America’s $2 trillion trilateral trade
• Why CUSMA (formerly NAFTA) remains a critical framework for predictability and growth
• What Canadian SMEs often misunderstand about trading beyond the U.S.
• Practical advice for Canadian businesses looking to enter or expand into Mexico
• The importance of culture, relationships, patience, and on-the-ground engagement
• How Mexico’s current political and economic environment affects foreign investors
• Opportunities for deeper Canada–Mexico partnerships—and even trilateral expansion into other global markets

This is a must-watch conversation for manufacturers, exporters, policymakers, and business leaders seeking practical insight—not rhetoric—on trade diversification and North American economic resilience.