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In this session, Kim Arnold shares strategies from her book "Email Attraction" and the world's #1 email writing training program.

[00:01:26] Learn the "Hec Hamburger Technique" for effective email writing: H for Hook, E for Explanation, and C for Call to Action.
[00:03:02] Kim provides an example of an effective "Hec Hamburger" email structure.
[00:04:13] Kim discusses the importance of crafting engaging email hooks and shares poll results.
[00:07:01] Explore different approaches to email hooks for better engagement.
[00:08:12] Kim emphasizes the importance of making emails personal and creating points of connection.
[00:10:13] Discover strategies for engaging recipients with humor and curiosity in your email hooks.
[00:11:29] Kim shares tips for writing concise and effective email explanations.
[00:13:16] Learn about the ideal length and structure of email explanations.
[00:15:13] Find out how to improve your call to action in emails for better response rates.
[00:17:11] Kim provides examples of strong and clear calls to action.
[00:18:18] Understand the significance of making it easy for recipients to follow through.
[00:19:18] Recap of key takeaways: Hook, Explanation, Call to Action.
[00:20:47] Learn about Kim's email engagement training program.
[00:21:45] A reminder to focus on clear and specific calls to action for improved results.

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