Your Behavior is Being Sold: Shoshana Zuboff on Surveillance Capitalism

In this video, we dive deep into the groundbreaking work of Shoshana Zuboff, Harvard Business School professor emerita and author of "The Age of Surveillance Capitalism." We explore her chilling analysis of how tech giants are harvesting our behavioral data, not just to sell us products, but to predict and influence our future actions. This isn't just about targeted ads; it's about a fundamental shift in the logic of capitalism, where we become the raw material. We'll examine concepts like "behavioral surplus," "the extraction imperative," and "digital colonialism," drawing parallels between historical power structures and the current digital landscape. Zuboff argues for a "right to sanctuary"—a protected digital space where individuals can exist without constant monitoring. We'll discuss what this means, why it's crucial for democracy and freedom, and what you can do to reclaim your digital autonomy. Join the conversation and let's explore how we can build a more human-centered digital future.

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