3 things entrepreneurs should know about advice | Susan Cohen | TEDxAtlanta

An overwhelming 90% of startups will fail with 10% of them shuttering within the first year despite the proliferation of programs designed to mentor and support founders. Entrepreneurship scholar Susan Cohen shares research pointing to ways founders can more effectively process and apply advice proffered to increase the likelihood of startup success.

Findings referenced in the talk are based on research from:
Ben Hallen, University of Washington, Chris Bingham, University of North Carolina, Siobhan O’Mahony, Boston University and Amisha Miller, New York University

Cohen SL, Bingham CB, Hallen BL. 2019. The role of accelerator designs in mitigating bounded rationality in new ventures. Administrative Science Quarterly 64(1): 810–854. https://journals.sagepub.com/doi/full...

Miller A, O’Mahony S, Cohen SL. 2023. Opening the Aperture: Explaining the Complementary Roles of Advice and Testing When Forming Entrepreneurial Strategy. Organization Science. INFORMS. Available at: https://pubsonline.informs.org/doi/fu....

Susan Cohen is a leading scholar on entrepreneurship and innovation and one of the foremost experts on startup accelerators. Her work explores how entrepreneurs and corporate managers can navigate technological transitions and create new markets.

An award-winning faculty member at the University of Georgia’s Terry College of Business, Susan’s research has been published in top academic journals including the Academy of Management Journal, Organization Science and Strategic Management Journal and featured by the Financial Times, the Wall Street Journal and the Economist.

Susan is a sought-after speaker regularly presenting at conferences in France, Germany, the United Kingdom and across the U.S. She began her career in product and brand strategy and was a member of Priceline’s founding team.

Resources
https://news.uga.edu/new-research-eva...

https://pubsonline.informs.org/doi/10... This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx